Volume 11 (2024)
Volume 10 (2023)
Volume 9 (2022)
Volume 8 (2021)
Volume 7 (2020)
Volume 6 (2019)
Volume 5 (2018)
Volume 4 (2017)
Volume 3 (2016)
Volume 2 (2015)
Volume 1 (2014)
Antecedents of Positive Word of Mouth and its Effects on Attitude toward Product

Morteza Soltani; Morteza Khavari

Volume 2, Issue 9 , September 2015, , Pages 1020-1036

Abstract
  Regarding to interpersonal and informal nature of word of mouth, this advertising practice always is considered as a reliable communication source and a potential power playing a critical role in customers’ decision making process. According to the prominence of word of mouth in the customers’ ...  Read More