Aimi Fadzirul Kamarubahrin
Volume 6, Issue 1 , January 2019, , Pages 62-79
Abstract
The attention on Muslim consumers towards consumption goat milk in Malaysia is increasing due to following Prophet Muhammad (pbuh) sunnah and because of its healthy content. However, there are some debates on the goat milk due the odour that prevent Muslim consumer to consume it. This study strives to ...
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The attention on Muslim consumers towards consumption goat milk in Malaysia is increasing due to following Prophet Muhammad (pbuh) sunnah and because of its healthy content. However, there are some debates on the goat milk due the odour that prevent Muslim consumer to consume it. This study strives to investigate Muslim consumer intention toward goat milk purchasing in Malaysia. Broadly speaking, the Theory of Planned Behavior (TPB) model explained how consumers form behavioral intention. This study was employed TPB to investigate Muslim consumer intention toward goat milk purchasing behavior. A 5-point Likert continuum scale was used to analyze and rank perceptions of consumers, with one (1) as strongly disagreed and five (5) as strongly agreed. A total 55 respondents were involved in these preliminary findings. Multiple regression analysis was used to analyze Muslim consumer intention toward goat milk purchasing behavior in Malaysia. This study finds Muslim consumers attitude and taste are the factors contribute to influence intention to purchase goat milk directly and indirectly. Descriptive statistics show that the younger Muslim consumers, high educated and income is the most respondents who is participate in this study. This study could contribute to a better understanding of Muslim consumers demand towards goat milk purchasing.
Levana Setya Violani; L Liswandi
Volume 3, Issue 5 , May 2016, , Pages 296-305
Abstract
Financial crisis previously happened in the West makes many Asian countries, including Indonesia, hit by its ripple effect. Indonesia, especially, sees its stock markets suffer and currency values face a downward trend which is resulting on the growth of Indonesia GDP per capita also suffers from the ...
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Financial crisis previously happened in the West makes many Asian countries, including Indonesia, hit by its ripple effect. Indonesia, especially, sees its stock markets suffer and currency values face a downward trend which is resulting on the growth of Indonesia GDP per capita also suffers from the effect. Despite the economic downturn, Indonesia internet using has increased and e-commerce business of product and service offerings have evolved significantly in recent years. This research is to study this phenomenon by using consumers decision-making styles model with its dimensions: quality-conscious consumer (X1), brand-conscious consumer (X2), recreational consumer (X3), price-conscious consumer (X4), and habitual consumer (X5) towards Purchasing Behavior (Y) as the variables with A total of 100 of people who live in Jakarta and ever purchased through online store were chosen as the respondents for this study. The researcher is using multiple regressions as statistical method and coefficient of determination (R2). Based on the result, quality-conscious consumer (X1), price-conscious consumer (X4), and habitual consumer (X5) are found to have partial significant influence towards purchasing behavior of online shopping. Research also found that quality-conscious consumer, brand-conscious consumer, recreational consumer, price-conscious consumer, and habitual consumer have simultaneously significant influence towards purchasing behavior (Y).