Evanson Mwangi Karanja; Kim Jackson Njeru; John Kimani Muhoho
Volume 3, Issue 12 , December 2016, , Pages 764-778
Abstract
Mobile technology innovations have given businesses the rich of information access and the wider value chain reach. The case study was carried out at Sarit Centre Malls in Nairobi Kenya. The objectives of the case study included: to investigate how reducing cost of mobile technology affect demand for ...
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Mobile technology innovations have given businesses the rich of information access and the wider value chain reach. The case study was carried out at Sarit Centre Malls in Nairobi Kenya. The objectives of the case study included: to investigate how reducing cost of mobile technology affect demand for rental space in shopping malls; to establish how perceived usefulness of mobile technology affect demand for rental space in shopping malls; and to analyse how perceived ease of use of mobile technology affect demand for rental space in shopping malls. This case study adopted descriptive research design focusing on business managers from 126 businesses. A representative sample of 92 respondents was selected. The study also revealed that the usability aspects such as learnability, memorability of operating procedures that enhance human interaction in mobile technology has led to reduced demand for display and exhibition space in malls and over the counter transactions. The case study reveals further that lower information cost in mobile applications, invidualised perception of services has led to adoption of mobile transactions as a preferred means of business for previous mall customers. The study recommends that business owners in the physical malls can gain more value proposition if they offer virtual malls that can be accessed via mobile applications. There is also a need to integrate suitable mobile technology innovation in business models for competitive advantage.
Grace Wambui Kiboro; Evanson Mwangi Karanja
Volume 2, Issue 8 , August 2015, , Pages 872-881
Abstract
Consumer behavior is a key determinant on the success of products and services in the competitive markets. Electronic commerce has revolutionalised customer value delivery. The purpose of this study is to investigate the influence of consumer behavior on adoption of electronic commerce in retail stores ...
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Consumer behavior is a key determinant on the success of products and services in the competitive markets. Electronic commerce has revolutionalised customer value delivery. The purpose of this study is to investigate the influence of consumer behavior on adoption of electronic commerce in retail stores with a case reference of three supermarkets in Limuru town, Kenya. More specifically to determine effect of problem recognition, the influence of information search and evaluation, outcome of purchasing decision and result of post purchase behavior by the consumer on adoption of e-commerce. Census data was collected from 115 employees. Regression analysis and F tests were carried out on data to determine the relationship between causative and effect factors. The empirical results showed consumer behavior influences electronic commerce adoption in emerging markets.
